The Halo Effect is Ruining Your Love Life

Photo by Allan Filipe Santos Dias on Unsplash

A study published in 2000 aimed to pair participants with partners based on personality traits and beauty.

The researchers Guido Caldarelli (University of Rome) and Andrea Capocci (Fribourg University in Switzerland) incorporated what they called the “vogue factor” which labelled certain images of people as intrinsically more attractive than others.